Apple iAd News
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Steve Jobs presents iAd at WWDC 2010 Conference
Tuesday, June 8, 2010 | Comments
Steve Jobs gives a live demonstration of iad, update on sales, and reviews the program that will launch on July 1.
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Apple begins promoting iAd
Tuesday, June 8, 2010 | Comments
Apple has begun promoting Apple Advertising on google search. These new ads target advertisers and developers. Multiple ads with various headlines include “Advertise with iAd” and “Earn Revenue on Free Apps." More information regarding iAd is now available on Apple's website. The following pages were added recently:
For advertisers: http://advertising.apple.com
For Developers: http://developer.apple.com/iad/
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iAd platform launches July 1
Monday, June 7, 2010 | Comments
Over $60 Million in 2010 Commitments from Leading Global Brands
Apple today announced it will debut its iAd mobile advertising network on July 1 on iPhone and iPod touch devices running its iOS 4 software platform.
iAd will kick off with mobile ad campaigns from leading global brands including AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios. Apple has iAd commitments for 2010 totaling over $60 million, which represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010.*
"iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps," said Steve Jobs, Apple's CEO. "iAds will reach millions of iPhone and iPod touch users—a highly desirable demographic for advertisers—and provide developers a new way to earn money so they can continue developing free and low cost applications."
"iAd is going to revolutionize mobile advertising," said Rob Master, North American media director, Unilever. "With iAd, we've been able to create some of our most powerful and compelling ads ever. iAd is the perfect mobile format to reach and engage with our customers."
iAd, which is built into iOS 4, allows users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.
Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect.
iAds require iOS 4, which will be a free software update via iTunes 9.2 or later for iPhone and iPod touch customers. iOS 4 will work with iPhone 3G, iPhone 3GS, iPhone 4, and second and third generation iPod touch (late 2009 models with 32GB or 64GB).
*Percent of forecast based on an annual run rate basis, starting on July 1. US Mobile Display Advertising forecast from the report by JP Morgan, "Nothing But Net—2010 Internet Investment Guide," January 3, 2010.
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Admob delivering ads to iPads with new SDK kit
Friday, June 4, 2010 | Comments
TechCrunch reports that AdMob, recently purchased by Google, is officially launching an iPad-specific SDK (Software development Kit). This will enable Apple App Developers to deliver ads from the AdMob network within their apps.
“The new also SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.”
“AdMob has already signed on advertisers to create advertising campaigns for the iPad; currently Amazon.com is currently running a campaign promoting their Kindle for iPad app. AdMob is relatively late to roll out a iPad-specific SDK, competitors Millennial Media, Medialets, Mobclix, and Greystripe have all created ad formats for the device.”
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iAd on Apple TV?
Tuesday, June 1, 2010 | Comments
Rumors are circulating that a new version of the apple tv will be cheaper and run on iphone OS 4. What does this mean for iAd? Could you possibly see iads on the new Apple TV.
Eweek reports that “The upcoming version of Apple TV will run iPhone OS 4 and cost $99, according to rumors reported by technology blog Engadget, which also stated that the set-top box will use a proprietary A4 processor to stream digital content to high-definition televisions. The rumors did not offer a definite release date.”
“a more robust Apple TV, along with Google TV, could herald the creation of a new market segment—not to mention another battleground for the two companies”
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Dictionary.com excited about iAd
Thursday, May 27, 2010 | Comments
LA Times in a recent article interviewed one of the major Apple app developers:
“Dictionary.com President Shravan Goli said he's very excited about Apple's ad platform. InterActiveCorp makes one of the most popular reference apps for the iPhone and iPad in Dictionary.com.”
“More than 10 million have downloaded its mobile apps, including 6.7 million iPhone users and 180,000 on iPad. Not to mention a website that has 50 million users.”
Goli echoed Jobs' sentiments. "We've been experimenting with advertising on our mobile apps for the past few months with a variety of ad networks," Goli said on the phone recently. "I have to agree with Steve Jobs that the advertising experiences on mobile aren't that exciting yet."
Those nearly 7 million iPhone and iPad shouldn't be surprised to eventually see an iAd at the bottom of Dictionary.com apps.
I'm actually very positive and upbeat about it," Goli said of the ad network. "It's going to be fairly revolutionary."
Read full LA Time article.
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Apple selling over 200,000 iPads per week
Monday, May 24, 2010 | Comments
The Telegraph is reporting that Apple is selling more than 200,000 ipads per week according to analyst firm RBC Capital Markets.
“That's more than the number of Mac computers and almost as many as the number of iPhone 3GS handsets sold by the company each week.”
Mike Abramsky has raised his estimate for the number of iPads sold worldwide in 2010 from 5,000,000 to 8,000,000.
This is good news for iAd since ads on the iPad are projected to be very effective. See related article on iPad ads.
Read full article about iPad sales.
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"Bankers trade their Blackberrys for iPhones"
Wednesday, May 19, 2010 | Comments
The London Times reports that Apple continues to make inroads into the corporate market. This could mean the corporate world might become a very strong audience category for iAd.
"Standard Chartered is one of the first big banks to adopt the iPhone for internal functions. Only Wells Fargo in the United States has made a similar commitment."
"Jan Verplancke, chief information officer and head of technology for Standard Chartered, said that the move had been driven by the success of Apple’s applications store and its ability to interweave the bank’s internal processes with existing iPhone applications."
"Mr Verplancke added that trying to build internal applications to replicate iPhone functions was a “nightmare” and that it was easier to provide staff with iPhones to access services such as flight-tracking apps than to develop them themselves."
"Businesses typically use Apple computers in design, software development and marketing departments, yet with more workers using Apple’s computers at home and downloading business applications and checking e-mails on their iPhones, the pressure on companies to switch to Apple products is growing. TalkTalk, for example, has switched 150 staff at its West London headquarters from desktop PCs to MacBook Pro laptops. It intends to replace about 1,500 desktop computers with the laptops over the next few months."
Yet the new iPad may be the Apple product that really makes inroads into the corporate market. One industry observer said: “Anyone who previously relied on a notepad or clipboard will adopt the iPad.”
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iPad's Large Screen Makes iAd Very Powerful
Friday, May 14, 2010 | Comments
Most people have come to accept advertising in online media; however, the iphone has not yet relied on or incorporated much advertising since its original product release. Many users at first might find the addition of advertising obtrusive, but iPad’s screen size provides enough real estate for the aesthetic co-existence of content and advertising. Increasing an ad’s size will only increase its effectiveness.
We looked at two popular national media apps that are available for the iPhone and iPad: The New York Times and The USA Today. A look at the screen images of these apps confirms that information-rich ads can be incorporated into page design on the iPad without overpowering non-ad content. Striking the right balance will get the results advertisers are looking for without alienating their readers.
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Why Apple Chose HTML5 Over Flash for iPad and iAd
Thursday, May 13, 2010 | Comments
Sparxoo reports “Apple decided not to use Adobe Flash technology, a popular, basic website plugin for iPad. Instead the tablet will work off of a browser plugin called HTML5. HTML5 does not need to be downloaded in order to work, but popular websites from news to entertainment industries are formatting their sites to be compatible with the iPad, such as CNN, Reuters, New York Times, Sports Illustrated, TIME, Major League Baseball, The White House and Flickr.”
See Apple’s iPad ready list
“Why does Apple want everyone to convert to HTML5? Whenever a Mac crashes, more often than not it’s because of Flash. Steve Jobs believes no one will need to use Flash when a popular video viewing database such as YouTube has already made the switch.”
What does this mean for website and App developers. If they want to create rich media content for ipad, iphone or develop iads they will have to get up to speed on HTML5. Unfortunately at this time there are not many authoring tools for HTML5. Adobe the maker of Dreamweaver has announced they are working on a tool for authoring HTML5.
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Apple Will Maintain Control of iAd Quality
Tuesday, May 11, 2010 | Comments
For those joining the kickoff iAd program, Apple will produce the ads at a fee until Apple releases an iAd development kit for agencies.
Ad Age reports "For advertisers spending less than $1 million, that production will also come at a premium: Apple is charging $50,000 to $100,000 to produce iAds, according to agency executives."
Ad inventory will probably be controlled similarly to services like iTunes.
Jack Gold, an analyst with J. Gold Associates, wrote in an April 8 research note:
“Sounds like the only ads going to iPhone and iPad ultimately will be through Apple’s ad-equivalent of iTunes monopoly for music. This is a game changer, and I’ll bet someone legally challenges this monopoly position (probably in Europe, where iTunes is being heavily challenged).”
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Apple Known for It's Premium Pricing Takes It to iAd
Monday, May 10, 2010 | Comments
Pricing structures for those in the initial kickoff of iAd will be at a premium because publicity and interest will be high.
The Wall Street Journal reports Apple will charge for both views and taps.
"Apple is planning to charge advertisers a penny each time a consumer sees a banner ad, ad executives say. When a user taps on the banner and the ad pops up, Apple will charge $2. Under large ad buys, such as the $1 million package, costs would rack up to reach $1 million with the various views and taps."
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Apple's iAd Could Generate $825M for Developers this Year
Friday, May 7, 2010 | Comments
As reported in Fierce Mobile Content Apple's forthcoming iAd mobile advertising effort could yield developer revenues reaching $825 million this year, according to a research note published by Bernstein Research analyst Toni Sacconaghi.
“Estimating that iPhone developers presently generate $1 billion to $1.8 billion in annual App Store sales, Sacconaghi notes that iAd revenues will herald an annual increase between 40 percent and 80 percent. Sacconaghi anticipates Apple will collect about $815 million from iAd this year: $550 million from apps and $265 million from media providers like publishers and television networks. He adds Apple will generate roughly $58 billion in total worldwide sales this year.”
This is a key part of Apple’s strategy to compete with the Google Android. Enriching Apple App Developers will keep them focused on Apple products and investing in new and better apps.
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Apple adds new conversion tracking feature to iAd Platform
Thursday, May 6, 2010 | Comments
ABN Business News reports that Apple is now promoting a new program in which application developers can link into iTunes to obtain conversion rates to track the performance of their campaigns. <more>
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Apple Buys Siri - A Mobile Assistant App
Wednesday, May 5, 2010 | Comments
It has been announced that Apple has purchased Siri. Siri, a new start-up, just released their virtual personal assistant app in February of this year. This definitely puts Apple in the mobile search business even though Siri is much more than a search engine. It will be interesting to see what opportunities this new addition creates for iAd. <more>
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iAd Could Make It Easier to Deliver Mobile Ads Internationally
Tuesday, May 4, 2010 | Comments
Advertising Age reports that the iAd program could make it easier to deliver ads internationally.
"Where it gets interesting, [says Eric Bader, worldwide strategy officer for Initiative, a unit of the Interpublic Group], is when Apple can extend the reach across all Apple mobile devices internationally, a difficult feat today with the morass of carriers and platforms." <more>
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iAd Platform Will Offer Marketers Powerful Options to Target Consumers
Tuesday, May 4, 2010 | Comments
The Wall Street Journal reports that the iAd platform will offer marketers powerful options to target consumers:
“Marketers will be able to target ads to groups of users based on consumers' download preferences from its iTunes store, according to ad executives. For instance, a marketer could choose to show its ads to people who have downloaded financial applications or reggaeton music, horror movies or comedy TV shows.”
“Marketers also will be able to target ads to users in a general location like a city, although they cannot target ads to individual consumers or access personal details.”
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More iAdToday stories
4/26 : Apple Developers Conference June 7-11
4/12 : Steve Job's video presenation of iAd at OS4 preview
4/8 : Apple Introduces iAd at the iPhone 0S 4 Preview
4/8 : Apple Announces New iAd Service